Cookies, IDs, and Beyond!

The use of cookies and device IDs has become increasingly controversial due to privacy concerns, leading to new global privacy regulations and changes in the ad tech ecosystem. Businesses are now looking for alternative ways to target audiences without relying on third-party cookies or deprecated device IDs. Some potential solutions include first-party data, second-party data, interest-based ads, AI and ML, contextual data/NLP, and other non-cookie based IDs. Aerospike's real-time data platform can help businesses improve customer experience, power AI/ML inference models, store more data, and provide reliability for less money as they navigate the cookieless future.