Improving customer experience and profits with embedded payments

Embedded payments, where digital payment options are integrated within a company's app or platform, have gained popularity as they help businesses minimize credit card interchange fees and improve customer experience. Companies like Uber Eats, Starbucks, DocuSign, and McDonald's have adopted this approach to enhance their operations and provide seamless transactions for customers. The advantages of embedded payments include reduced cart abandonment rates, cost savings from not using third-party payment services, better fraud control, and the ability to offer buy now, pay later plans. As more consumers demand a frictionless online buying experience, businesses are expected to increasingly adopt embedded payments in the coming years.