Harnessing AI/ML: How Riskified and FreeWheel became industry leaders

Riskified and FreeWheel have become industry leaders by integrating AI/ML technologies with real-time distributed database systems, transforming data into a strategic asset that reshapes decision-making and improves operational efficiencies. Riskified, an e-commerce fraud detection company, transitioned to a modern, scalable solution for real-time data processing, enabling them to handle peak traffic periods and improve their fraud detection mechanisms' accuracy and speed. FreeWheel, a Comcast company revolutionizing advertising technology, adopted a high-performance database and AI platform that allowed them to process 2.5 million requests per second, significantly enhancing their bidding success rate and overall system efficiency. Both companies exemplify the transformative potential of sophisticated database technology in reshaping business strategies and enhancing operational efficiencies.