Building Great Data Products Starts with Data Quality

Data is increasingly important for enterprises across industries, with petabytes and zettabytes of information being generated daily. The most valuable use of this data is when it's used to create data products that can be deployed to develop competitive advantages at a massive scale. Enterprises should focus on identifying unique data that fuels their product strategies and using it to inform new digital products. Creating data products demands accurate, high-quality data that gives confidence in making business-critical decisions. Key requirements for creating innovative, marketable new data products include understanding what your data tells you, ensuring accuracy and reliability of data, knowing what users want to know, and iterating fast while maintaining quality.