How can digital OOH (out of home) media innovate with realtime technology?

The text discusses the potential of realtime technologies in enhancing digital out-of-home (OOH) media experiences. It highlights current innovations in digital OOH, such as image recognition technology and live feeds, and suggests that combining these with IoT sensors and devices could lead to more engaging and interactive experiences for viewers. The text also provides specific ideas on how realtime technologies can be used to create immersive digital OOH experiences, such as using mobile phones as sensors and devices to interact with digital OOH screens in real-time.