How live comments are changing the way we communicate

Realtime connectivity is crucial for digital publishers to keep readers engaged and enhance user experience through live features such as live commenting. Live commenting can be made available using either a push or polling data approach. Facebook's "write locally, read globally" solution allows efficient real-time updates by storing information about the content piece that a user is currently viewing in their local data center and fetching viewer info once a new comment has been published across various data centers. Real-time communication platforms like Snapchat have brought a sense of urgency to reacting to specific content within a certain timeframe, setting high expectations for real-time experiences. To add live commenting features to applications, organizations can use real-time data delivery platforms like Ably and follow tutorials on building real-time commenting systems with React.