Incoming Webhooks: scale data flow to connected applications without a hitch

Webhooks are a popular method for integrating various business applications, but they can create challenges when scaling. As the number of event occurrences increases, webhook architectures must also be scalable. However, not all applications are built to scale, and sudden increases in traffic can overwhelm systems if not provisioned for scaling in advance. Ably's Incoming Webhooks feature allows users to receive messages from third-party integrations without worrying about bottlenecks or overwhelming their endpoints. The platform handles buffering and load balancing as webhook traffic scales, allowing for queuing and consuming high volumes of realtime messages in bulk. This makes it easier to manage data processing pipelines and maintain seamless integration between various applications. To use Incoming Webhooks, users need to configure the external web service with a webhook URL that specifies the endpoint for generated webhook requests. Ably's dashboard allows users to create incoming webhooks with friendly names and channels for publishing messages. This generates a URL to be used in other systems' webhooks as the callback URL. In summary, Incoming Webhooks by Ably simplify integration between various applications while handling scaling challenges, making it easier to develop dependable realtime apps.