How to increase active users (MAU and DAU)

ChatGPT has become the fastest growing consumer application in history, reaching 100 million monthly active users (MAU) within just two months of its launch. This rapid growth highlights the importance of tracking and understanding active user metrics for product success. Daily active users (DAU) and MAU are commonly used to measure a product's engagement and retention rates. Both metrics can provide valuable insights into a product's performance, but they capture different information and offer unique perspectives on user behavior. To increase active users, companies should focus on improving the overall user experience, enhancing value proposition, and implementing strategies such as gamification, in-app messaging, and personalized experiences. Additionally, tools like Google Analytics, Baremetrics, Posthog, Split, Hubspot, and Ably can help support active user growth by providing analytics and facilitating communication with users.