Lessons on fan engagement - from Xalt, Genius Sports and more...

The Ably Realtime Fan Engagement Summit emphasized the importance of fan engagement in driving retention and long-term success in sports and entertainment industries. Key takeaways include moving beyond reach, embracing engagement as a fundamental strategy, exploring new experiences with fans, utilizing digital platforms for two-way interactions, rewarding fans for their engagement, focusing on personalization, and leveraging advanced data analytics to tailor content and offers. By creating compelling digital experiences, fostering genuine connections, rewarding loyalty, and adapting to the changing landscape, sports brands can transform casual followers into dedicated, lifelong advocates.