Sports and betting apps: why 99.99% uptime isn't good enough

Recent industry research emphasizes the importance of providing users with optimal online experiences in the data delivery sector. Salmon's study reveals that 88% of customers prioritize speed of delivery over brand when choosing who to buy from, and only 6.5% of millennials are considered 'brand loyal.' The risks associated with offering subpar real-time experiences become even more apparent when considering second-screen users, as 90% of US adults use a second screen while watching TV. To ensure customer satisfaction, developers should aim for at least 99.999% uptime. Ably Realtime has addressed this issue by embedding intelligence in their client library SDKs to detect degraded performance or network issues and autonomously route traffic to alternative healthy data centers. This unique feature ensures that customers are typically offline for no more than 10 seconds at any time. Tennis Australia's choice of Ably as its new data transfer partner for the Australian Open highlights the importance of second-screen reliability in providing real-time scores, updates, and commentary to a global fanbase.